This past weekend I attended the International Food Styling and Photography Conference hosted at Boston University. This is the second time BU has hosted this event, the only one of it's kind in the world. The Gastronomy department at BU encouraged all the students to attend to get exposure to the industry and I am so glad I took them up on the offer. The conference pulled together an impressive roster of photographers and food stylists, of course, but also advertising gurus, marketing mentors, chefs, magazine editors, cookbook authors and food writers. There were 18 sessions lead by panel presenters who covered topics ranging from tips for a traveling photographer, sustainable styling, growing your visual awareness and producing jobs that sell for TV and print. There was as much focus on business as there was on the art of creating beautiful food images.
To me, it was especially interesting and exciting to hear the life stories of the different speakers. I heard Christopher Hirsheimer (who is actually a female) recount her career path from New York caterer to food stylist and professional photographer to founder of Saveur magazine. One of the most inspirational speakers in my mind was Beatrice Peltre, author of the blog La Tartine Gourmande. Bea is a French ex-pat who lives in Boston with her American husband and six month old daughter. In 2005 she decided to start a blog recounting tales of her life with her favorite recipes, just for fun. She needed to find a creative outlet that would allow her to do the things she loved, cooking, writing and photography, in one space. There was no job that would have allowed her to do this, so she started the blog. Since launching La Tartine Gourmande four years ago, Bea has had over 1 million visits to her site - that is staggering!! The blog has landed her jobs as a food stylist for the Boston Globe, among others. She has no professional photography training and shoots all of her images in her living room. She receives countless emails a day from people asking her and "her team" to do work for them. With Bea there is no team, she is a one woman show. Her latest endeavor is a cookbook which will be published in 2010. She is creating all the recipes, shooting all the photos and writing all the copy. This woman is truly amazing and her whole career started as the result of a little blog, just for fun. Hmmm...
The other great part of the conference was just getting to meet so many talented people. One day at lunch my friend Lisa and I sat at a table with a group of women we didn't know. We all went around the table and introduced ourselves and told what we did and why we were there. Two women worked for Paula Deen of the food network, one was her personal food stylist on the show and the other was part of her marketing team. Apparently Paula is much cooler in real life, not as country bumpkin as they make her out to be on TV, they told us. There was also a Spanish pastry chef turned blogger who has a gorgeous site,
Canelle et Vanille, that has parlayed her culinary experience and passion for blogging into a food styling career. Then there was
Lara Ferroni, an author, photographer and food stylist who contributes to countless food publications such as Epicurious and Gourmet. For a career changer like me, it was so refreshing to hear how these women have all made careers out of their passions. None of them studied to become a food stylist, photographer or author, their choices in life happened to lead them down this exciting and fulfilling path. Hopefully that is what this decision to leave my corporate career and pursue the culinary arts is for me too. If it has worked for them then I have hope. Fingers crossed!
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